Importance of the Executive Resume

At our career marketing firm, we get calls all the time from top executives looking for feedback on their resume or for someone to write it for them. These talented people head large companies; others are vice presidents, directors or sole proprietors. Even with unemployment around 6 percent at the time of this writing, we still find that high-quality people are always in demand. With the explosion of e-commerce, LinkedIn, Twitter, texting and of course, that old standby, email, business decisions are made with lightning speed. Competition in all industries is intense, and smart executives are constantly on the lookout for highly qualified people just like you.

Given the huge pool of unemployed workers, employers now look for executives with wider skill sets to work longer hours, and they expect higher-quality work and devotion to their companies. Just like their customers, they want more bang for their buck. They expect a focused, hardworking team player with well-rounded skills in team training and communications, maybe even finance, marketing or the latest computer systems. At least one of these, communication skills, will be directly reflected in your resume and will give a first impression to someone you may want to work with—so it better be good.

With intense competition for the best positions, the need for an excellent, mind-blowing resume has never been greater. Even those still employed are looking for better work: more money, more challenge, a better geographic location or all of the above. That’s why it’s essential to create a high-impact resume that markets you and your skills—your personal brand—with impact and precision, so you can stand above the crowd.


Here’s are 10 list of leadership skills. How do you stack up?

  1. Unquestioned integrity
  2. High work ethic
  3. Ability to handle failure (and quickly learn from it, I say)
  4. Leadership and motivational skills
  5. High personal values and an ability to motivate yourself
  6. Appropriate balance between work and family
  7. Ability to focus and prioritize
  8. Straight talker
  9. Self-confidence
  10. Willingness to make tough and unpopular decisions

Yet when all is said and done, remember that you don’t need to be “perfect” to be hired for a new position, you just need to appear less imperfect, trainable and more likable than most other candidates seeking the same position. If you doubt this, take a look at bosses or co-workers you thought weren’t qualified to hold their position. How did they get their job? They marketed themselves into that position, and they won over the interviewer by making a personal connection. They came across as likable, trainable and professional. How did they keep their job? They kept learning and growing within the company, day after day.

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