Surcorp Career Buzz / Resume Solutions

Personal branding continues to be on the forefront of career management and will continue to be so in 2012. I was thinking of New Gingrich the other day – the US Republican Presidential candidate who neglected to purchase his own domain name resulting in his brand being co-opted by the democrats. They redirect his site to various websites and articles that serves only to diminish his brand and diverse from his message. One of the key thing in building your personal brand, is controlling the messaging around your name and associated with your activities.

Google, Twitter, and Facebook have all seen enormous growth in personal branding related discussion, searches, and information. 2012 should bring more of the same. In fact, it is estimated that 70% of all new jobs are filled through networking with existing people in your social circle. To me, that signifies that there is no better time than the present to increase your social circle, network, and form meaningful relationships. But… how is that done exactly? Here are a few things you can work on in 2012 to increase your brand, your presence, and ultimately, your bottom line.